PURPOSE

Purpose is going to be the goal of the film and will direct the audience in the action they should take. We help define purpose through KEYWORDS.

 

KEYWORDS

The 5 Keywords represent the purpose or intent behind the story. They represent the inspiration, tone, audience, action, and uniqueness of the story.

In defining the purpose of the story as a series of single words, we ensure that we’re getting at the essence of the story in the clearest way possible.

The Keywords are developed and agreed upon at the beginning of a project so that we have a tangible filter for all of our creative decisions moving forward. By doing so, we're ensuring that the content we create delivers the right results in the right way.

We arrive at the Keywords by looking at a series of prompts and brainstorming all the relevant, single-word answers for each. While we considered many iterations of each Keyword, what we've presented here is what we’d recommend as the purpose behind this story.

 

Keyword 1

Description of why we came up with this keyword and how it affects the story.


Keyword 2

Description of why we came up with this keyword and how it affects the story.


Keyword 3

Description of why we came up with this keyword and how it affects the story.


Keyword 4

Description of why we came up with this keyword and how it affects the story.


Description of why we came up with this keyword and how it affects the story.

Keyword 5