Film: Redeeming the Darkness

Intro

Project Rescue, an international nonprofit organization that rescues and restores women and children from human sex trafficking, needed to produce this impact story for one of their yearly fundraising campaigns. Created in partnership with Beyond Creative.

Challenge

Project Rescue had an idea of who the story would be featuring, but because of risks to their safety, we would have to find a way to avoid revealing their face or any specific information.

Approach

Our goal was to tell this exceptionally complex story within 5-6 minutes, while being able to create an emotionally compelling storyline of Amy’s journey in sex trafficking.

We achieved this by conducting research and pre-interviews in advance to learn all the details and from there constructed a powerful and simplified storyline.

To create an emotional connection between the audience and the character, we chose to hire actors and film some re-enactments of the most intriguing parts of the story.

The artistic decisions of cinematography, music, sound design and editing all comes to play to communicate the seriousness of Amy’s experience at the beginning and then changes tone toward the end to share the good news and hope for other women.

Results

The film has made a huge emotional impact on many, and we continue to measure the results of this ongoing campaign.